Shop the Mindset
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1LR Baseball
Live the Standard. The game rewards those who embrace the grind. Early...
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1LR Basketball
When the gym is empty, standards matter. Every rep. Every sprint. Every...
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1LR Faith Athletics
Faith isn't reserved for Sundays. It's for the weight room. The practice...
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1LR Football
Toughness is a choice. Every lift. Every sprint. Every practice. Every play. ...
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1LR Mindset
The mindset that started it all. This collection features clean, bold tees...
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1LR Mindset Rally Cry Collection
Words matter. Mindset matters. The 1LR Rally Cry Collection features the beliefs, standards,...
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1LR Mindset: Live the Standard Collection
The mindset doesn’t stop at the shirt — it becomes your lifestyle....
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1LR Soccer
The standard doesn't change when you're tired. Every touch. Every sprint. Every...
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1LR Softball
The standard doesn't care how you feel. Every rep. Every pitch. Every...
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1LR Volleyball
Trust is built through preparation. Every serve. Every pass. Every set. Every...
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1LR Wrestling
Wrestling isn't for everyone. It's early mornings. Empty gyms. Sore muscles. Weight...
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Women's Tops
Comfort with conviction. The 1LR Women’s Relaxed Tee is made for those...
